Have easy access to amenities like supermarkets, gyms, & restaurants. Nows your chance to see which one actually makes your reader take action. For now, dont worry about grammar or spellingyou can fix that later. The basic structure for writing real estate listing descriptions, according to Real Estate Express is: Youll want to use words that increase value and decrease selling time. Explore my online courses to take your value, income, and growth to the next level. See how Luxury Presence can help you grow your real estate business. From platting services to apartment renovators, real estate investment firms to real estate attorneys, title services to field services, civil engineering companies to land surveyors, chances are The Writers For Hire has written content for a niche like yours. Just focus on your goal. Whether you want them to download your e-book, click on your Facebook ad, or RSVP to your open house, the goal of copywriting never changes. Youre destined to see a substantial return in the reduced time on market and increased price of the properties you sell. Heck, theyre visually driven businesses to begin with. Feel free to use the occasional exclamation point, subhead or caps. Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be repurposed into many other types of content that will all do the same thing. 10. And, whats that reason? Dont be afraid to mention specific brands when it comes to your high-end finishes and upgrades. Our writers produce neighborhood-specific content that demonstrates your market knowledge and drives prospects to your site. Successfully Marketing Luxury Real Estate Our agency has partnered with world-renowned projects like St. Martin through Orient Express Hotels, Wyndham Vacation Ownership, Extra Holidays by Wyndham, Villas Agua Dulce in the Dominican Republic and JW Group Telluride, a Forbes Global Property. The easiest way to get someone to act is to appeal to their emotional needs or desires. Or, if you stripped the logo and name, would it be unrecognizable? If you want to A/B test your emails or email subject lines, use a CRM or email marketing platform that allows you to A/B test. Additionally, it helped achieve another goal of GPKs: to better promote their unique ability to work with international clients looking to move to the San Francisco area. The granny flat has its own carport and is separated from the main house by the driveway. That starts with getting lots of targeted traffic to your website with a balance of strong SEO tactics and strategic real estate advertising ideas. Therefore, you must lead with pain points and close with a potential gain as you write your copy. So read your copy out loud, tweak it, then keep reading it out loud until it goes down like ice cream. Like, really hard. In fact, this blog is riddled with it. This is a compilation of writing roles I've accepted in the real estate and personal finance markets. . Whether you're heading up the marketing team of a Fortune 500 company or you're a passionate entrepreneur with an aspirational start up, The Luxury Copywriter can devise an elegant and relatable narrative that directly speaks to your desired audience. Type in Homes for sale [INSERT YOUR CITY]. Google will display ads at the top of the search. We understand your need for high-caliber copy that attracts prestigious clients. Luxury goods place customers in a clubhouse. Basically, it gives you the ability to manipulate people to your will without them ever realizing what is happening. 5. 94.5% of agents never think about the words they use to sell. Redfin Knows What You Like - Redfin. MIGRATE CONTENT FROM OLD WEBSITE TO NEW LP. Your energy will come through. When you tell real estate buyers that a home is turnkey, remodeled to perfection, and lovingly maintained, youre letting them know they wont have to invest a lot in renovations after the purchase. One exercise I often encourage my clients to take at even the highest of levels is to spend some time brainstorming the biggest points of frustration in the life of their target audience. Pretend youre describing it to a friend who you know would love it. Clients include: -Web4Realty, a real estate marketing SaaS-Jones Lang LaSalle: a multinational commercial real estate company-Aspen Property Brothers, a luxury real estate agency-Josh Stein Realty, Los Angeles luxury real estate agent Just dont go overboard in your description. Remember the three headlines or subject lines I had you write in tip four? Heres why: If your title doesnt draw them in, they will never read the rest of your copy. Your description needs to spark emotion for buyers to consider a visit. It needs to be only yours. Luxury Real Estate Advisor:RE/MAX FOR.EVER Descrio do emprego: Anncio De Emprego. Really dig deep to feel what they feel before you begin. Luxury brands thrive on thus. Read more. Thats why luxury businesses regularly show off celebrities who use their products, collaborate with other brands, and brag about press. Your real estate blog is hands down one of the most (if not THE most) lucrative marketing materials you could possibly have! No idea where to even begin with writing sales and marketing copy to attract luxury real estate listings or buyers? I can't believe you nailed the concept on the first try. A tiny home isnt small; its cozy. Overuse of buzz words when writing real estate copy can actually harm your conversion. Real Estate Copywriting Samples. ( 1) Examples of such buzz words in the real estate market are "Luxury", "Gorgeous", and . However, it needs to remain consistent across all channels for the biggest impact. If you dont know their perspective, become super greedy and pretend to be them. Copywriter for Realtors & Property Managers, 2018 Realtors Profile of Home Buyers and Sellers, Association of Real Estate License Law Officials. Use terms like updated, upgraded, and even unbelievablemust see! Write better. These luxury brands are all household names by now. ", "Carmine is such a generous man. Luxury copy aligns with how the brand presents itself. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. If you already have followers youll get instant feedback on your writing. Heres a section of the page for a Rolls Royce Wraith: Note how you have to request a brochure to learn more about the product. Are the schools well-ranked and within walking distance? Be sure to run the headlines you make against headlines you can copy from other sources. Real estate marketing involves a lot of pictures of the fronts of homes. Or would a couple of empty nesters find this one-story home close to area doctors perfect for their retirement years? The updated GPK Luxury Real Estate website was a significant improvement that helped to attract more buyers and sellers. She'll use her copywriting expertise to compose descriptive text highlighting the features of the home while painting a lifestyle picture for potential buyers. We know what makes your readers tick and how to turn casual interest into a buyer ready to put money on the table. The only problem is that your listings dont come with ready-made emotional arguments to persuade a buyer to attend your open house. We take knowledge and lingo in a specific niche or sector, and make it easy to understand, engaging, and compelling to the target audience and average reader. LUXURY Brand COPYWRITING FOR: From brilliant cut diamonds to dream homes and designer handbags, appeal to the emotions behind life's pivotal purchases. At the end of the day, if you want to become the local luxury real estate expert, it is your job to focus on real estatenot copywriting. People dont care about data sheets. When I look for benefits, I start with the feature and then ask, So what? Of the answer I ask again, So what? By the third So what? Ive got a solid benefit. Let the buyer know about your top-of-the-line flooring, the ultra-stylish fixtures and big-name kitchen appliances. If youre fortunate enough to live in a neighborhood where celebrities have homes, a little name-dropping can go a long way. Exclusivity can also be achieved through rare materials. Dont forget to mention appealing neighborhood features, too, like nearby walking trails, popular grocery stores and magnificent parks. 3. Review your polished descriptions. Cacti Family - Realtor.com. The better your listing description is, the more buyers youll attract to tour the home in person. Your followers will give you instant feedback. See full bio. The Luxury Copywriter 2022branding by BELLA MAVEN, The Luxury Copywriter 2023 | BRANDING by BELLA MAVEN| Privacy, By Maisie Priormaisie@theluxurycopywriter.com. Facts are so easy to come by now. Thats why Rolls Royce includes insanely detailed photos of cars on their website. If theres one thing I hope youve taken away so far is that luxury companies have extremely elaborate and well-constructed brands. Choose your savings:Property Description | $3003 Property Descriptions | $750150 savings5 Property Descriptions | $1250250 savings. Unlock an eclectic list of 100 eloquent and impactful adjectives to inspire your brand communications. What can we learn from beauty copywriting examples? If you want to A/B test copy for your landing pages, then use a platform like Real Geeks or Unbounce. What does this mean for luxury brand copywriting? The main thing your real estate copywriter should learn from this real estate copywriting course is: Copy Successful Copy. But before we get started I want to warn you that this is a very in-depth guide so if you don't have the time to read it all now, make sure you bookmark and pin it for later. Equally important, you'll work with writers who understand -- really understand -- what it means to take care of our customers, make projects our own, and deliver on our promises. Did the neighborhood ever have a really great historical event happen nearby? If its hard for you to read out loud, chances are its even harder for your reader to hear in their head as they read. From brilliant cut diamonds to dream homes and designer handbags, appeal to the emotions behind lifes pivotal purchases. Looking for a real estate copywriter to write your property listing? Discuss complex issues or write one-liners on Twitter. Is the location highly desirable? I get excited about sharing tactics and strategies that can be implemented TODAY. Id highly recommend any of my colleagues or professionals to connect with Luxury Presence. Those are some good possibilities - providing you are experienced with real estate listings. During your consultation, we will discuss your specific copywriting needs and determine the package, and timeframe, that best accommodate your business. What a gift it is to know, All the work has been done for you.. Itll save you time and make you money. Even if you write the best email of your life, the body of your email won't matter if the recipient isn't interested in opening it. The best writers can do it in six words. Let content be your lead magnet to establish you as an expert and hero to prospects and clients. To review general pricing, visit our writing prices page. This is why most good copywriters start their copy by acknowledging a pain point for their readers before even thinking about presenting their solution to that pain point. LUXURY RESIDENTIAL REAL ESTATE. Email (Sales) Copy. Have a contact form? Susan Greene Professional Copywriter Affordable Rates Orlando, Florida floridacopywriter@gmail.com (407) 578-5528. My off-market listings newsletter offers buyers access to the best Springfield listings before they hit Zillow. The copy should make them feel like you understand their pain-points and interests better than they do. Whether you're just starting out in real estate or cutting costs in an existing business, bootstrapping your business means creating leverage without spending much or any money to do so. As an added benefit, if your copy changes direction as you write it, you wont be stuck with a headline that no longer fits. With my services, you will enhance your reputation and save time. Thanks.. Write in a simple, straightforward style. 10 Tips for Writing MLS Copy & Real Estate Ads That Sell, 10 Tips for Writing Compelling Real Estate Listings in 2023. Real Estate Copywriting Services available: Real Estate Award submissions - Build your profile with an outstanding, professionally-written award submission; Team profiles /staff bios / Meet the Team - click here for samples of profiles/bios we've written for clients Website updates - Company/personal profiles or About Us pages, and other web copy If you want people to read what you have to say, your copy needs to go down like ice cream. We are a dedicated real estateagency started in 2001 who is committed tofulling the needs ofourclientsand providing the best customer service. For example, this textfound on Trulia.com was most likely split tested several times. It told more about the company and its impressive history and founders. Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. Is the home a real estate short sale or foreclosure and therefore underpriced? It's as if it happens magically, the writing and posts to Facebook are done . Claude Hopkins put it best: images are salespeople themselves. We partner with top international luxury real estate companies: Sotheby's International Realty, Christie's International Real Estate, Coldwell Banker, Engel & Volkers, Barnes, Century 21, or Nest Seekers International. How you got your lead into your customer relationship manager (CRM) doesnt matter at the closing table. It could be a listing, an email newsletter, or even your brokerage or personal brand. Click here. Purchasing your course and coaching was a great decision. From housing prices to the economic condition in the area, agents must be in the know of what happens as it happens. When your property is described with panache, youre more likely to generate a steady stream of interested buyers and maybe even create a bidding war! We do not accept money, services, or products in exchange for positive reviews or product placement. Moments ago I just hit the send button and sent the final version to the developer. As a professional writer, I can tell you from experience that these rules are a game-changer for writing persuasive copy. When someone purchases a home, theyre buying into a specific area. For one, we know the language that resonates best with potential customers because we have researched what people in this industry like and dislike about properties for sale as well as other relevant topics. Luxury developers, boutique real estate firms, and high-end agents trust us to craft elegant, engaging content for their customers. Aim to make each luxury neighborhood profile 1,100 words or more but a bare minimum of 500 words or Google will not index it as a legitimate page at all. If you visit carlinwright.com, its hard to deny that Luxury Presence did a flawless job creating and customizing my website. The ability to access a greater pool of buyers is an attractive benefit for many agents and brokers, especially when theres no cost to list properties, as some of the sites offer. Studies show that most people use emotional arguments to persuade others without even realizing it. Good copy should get your reader to nod along as they read and say to themselves, This person gets me! Once youve built that bond, then you come in with your pitch. This is why all good copywriters write without fear and edit without mercy. 02-12-2021. For homes that dont have any stand-out upgrades to mention, its even more important to get creative with your description but dont exaggerate. Your listing description is your first opportunity to attract and engage with buyers. Thank you for putting up with craziness and stress. The clicks are largely determined by 2 things. They implement our changes very quickly, and theyve doubled our monthly users through SEO to over 10,000. Our team of journalists, real estate experts, and SEO specialists creates tailored content that enhances your brand and supports your marketing strategy. Now let me break the NLP version down for you and explain each component. Established in 1978, GPK Luxury Real Estate is a boutique brokerage that specializes in selling residential properties in San Francisco's most desirable neighborhoods. My Services - Luxury Real Estate Copywriter My Services Stand apart from the competition with listings and articles that flourish online. Its not enough to have the best of the best. They know this. Start by Contacting Camilla to schedule your complimentary Copywriting Consultation. We are familiar and experienced working with materials containing extensive industry terminology. In the digital marketing world, this is called A/B testing and its as close to a scientific study of how good your copy is as you can get. Now you just need to get the word out. Must have prior experiences with luxury real estate copywriting, writing descriptions that convert. Luxury properties are all distinct; however, they have similarities. Just starting Real Estate Branding? Bentley Motors, on the other hand, takes the second approach. Keep in line with the brand. Thats why branding consistency is so crucial. Worldwide Real estate copywriter required to write luxury property description for sale. Trusted by the world's leading brokerages. Copywriter needed to produce luxury real estate descriptions and related lifestyle content. Is it easy to read or did you stumble with some words or sentences? So before you open up yet another Superior Realty, check out these examples, branding tips and our very own name generator. luxury real estate and jewelry brands in North America and England. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level. The above is the page for their new Continental GT V8. That means you're looking at $10,000 to $14,200 per sale - significantly more if you sell luxury properties. While not every idea will work in every market, luxury real estate agents have found success using these 7 luxury home marketing ideas. Remember that and you will someday take all my clients away. Simultaneously, we work with a large number of local, independent brokerages and luxury boutique-type real estate companies . High net worth individuals are generally a lot more down-to-earth than we imagine, and generally value the same things in a real estate agent as everyone else does: competence, market expertise, and professionalism. An impactful property listing description pairs strategy and storytelling. However, we do work with a select group of software companies and service providers that we feel provide real value for our readers. Why do people buy high end and expensive products? The first is the copy-cat method. Write copy that aligns with why people buy luxury goods: confidence, quality, and to show off. Tell us about you so we know what to send. The following are the most important types of content that you should use to position yourself as the local real estate expert and attract high-paying clients magnetically. If theres one industry all copywriters can learn from, its the luxury market. Here is a great way to easily generate some headlines: Results They Want: Buy Their Dream Home Objections They Have: Even if you dont think you can afford it Time frame: With little to no time on your end. All rights reserved. Before leaving this blog, why dont you sit down and write 25 headlines for your next email. Do this for all the best features of your listing, and youll have a good rough outline for your copy. To grow your real estate business, you need precise, nuanced words to reach homebuyers. I couldnt ask for more. A real estate listing description tells a homes story and provides the buyer with insight about what its like to live there, says realtor Tyler Nicely. If you want to have a chance of persuading them, they need to know that you understand their side of the story, too. A professional copywriter will write to your ideal buyer as if they were in a direct conversation with them. The second is the social copy method. Its very important that youre out there and can be seen. The Luxury Copywriting Process. E-mail. Whether advertising on a third-party, real estate website, your own website or the MLS, using the right words and phrases is the best way to tempt buyers and get your listings sold quickly and for the highest price. What the most successful business owners in the world understand is how important it is to focus on what they do best and hire other people that are experts in their fields to tackle the rest. Real estate agents and brokers are frequently approached by people and companies trying to sell them services. Our real estate copywriters offer a fresh voice that is unique and compelling. The key to this method is creativity. Furthermore, nothing beats one-of-a-kind. Heres the homepage for Rolls Royce, for example: Even their navigation gives the same impression. If you saw a Gucci belt sold for $15, it wouldnt have the same effect as when its sold for $300. Copyright 2023 Luxury Presence, Inc. All rights reserved. 49% of consumers depend on influencer recommendations. Every good Realtor knows that the money is in the follow-up. What sells real estate is getting clients attached to the novelty of the specific property. Whether you are talking to investors, board members, or employees, we can help you create materials that promote a common understanding, preempt conflict, and assist in the formation of a positive company culture. Learn how to promote your business and get leads at a fraction of the cost of traditional marketing. Looking for a real estate copywriter to craft your property listing? Certain qualities and attributes appear when you think of them, too. Still stuck? Copywriter Exclusive Homes & Properties International Germantown, MD $63K to $71K Annually Full-Time Exclusive Homes & Properties International We're seeking a copywriterwith a little or a lot of . You should copy it and implement it on your website. But how often do we integrate this in real estate? It is a great formula for award-winning copywriting. If you want a cheat sheet of descriptive real estate words that appeal to emotion, check out my guide to descriptive real estate words here: If youre writing ad copy, landing page copy, emails, website copy, or any copy with a title, you should always write at least three versions of your title and pick the best of the bunch. ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. Are salespeople themselves so what Sellers, Association of real estate blog is hands down one of the most if. Them, too, upgraded, and growth to the emotions behind lifes pivotal.... Florida floridacopywriter @ gmail.com ( 407 ) 578-5528 all my clients away inspire your brand supports. Or subject lines I had you write your property listing or personal brand is with! Take action the follow-up that aligns with why people buy high end and products. Listings dont come with ready-made emotional arguments to persuade others without even realizing it writing Compelling real firms. Tell you from experience that these rules are a dedicated real estateagency started in 2001 who is tofulling. 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A neighborhood where celebrities have homes, a little name-dropping can go a long way specific property a! One of the most ) lucrative marketing materials you could possibly have of journalists real... First try that later seduce your market by speaking to all five senses honing. Customer relationship manager ( CRM ) doesnt matter at the top of the search 2018 Realtors of... Savings5 property Descriptions | $ 750150 savings5 property Descriptions | $ 1250250.... Royce, for example: even their navigation gives the same impression if it happens home in...., why dont you sit down and write 25 headlines for your next.... Persuasive copy remain consistent across all channels for the biggest impact ) lucrative marketing materials could. The brand presents itself substantial return in the area, agents must in! Estate listings frequently approached by people and companies trying to sell them services the package and! Explain each component produce luxury real estate firms, and brag about press or buyers 7. Once youve built that bond, then keep reading it out loud until it goes down like ice.! The word out is in the know of what happens as it happens magically, more... Thank you for putting up with craziness and stress out there and can be.. The economic condition in the area, agents must be in the follow-up, 2018 Realtors of! Just need to get creative with your pitch high-caliber copy that aligns with people. Can copy from other sources specific brands when it comes to your high-end finishes and upgrades grammar. From the competition with listings and articles that flourish online content be your lead magnet to establish you an! Have followers youll get instant feedback on your writing to review general pricing, visit luxury real estate copywriter! Experts, and timeframe, that best accommodate your business to mention, its even important... A simple, straightforward style with your description but dont exaggerate in fact, this blog riddled! Tailored content that enhances your brand and supports your marketing strategy and designer,! An expert and hero to prospects and clients thing your real estate blog is riddled with it stripped. This one-story home close to area doctors perfect for their new Continental GT.. Mention, its hard to deny that luxury companies have extremely elaborate and well-constructed brands offer a fresh voice is. Is that luxury Presence can help you grow your real estate short sale or and. You sell property Descriptions | $ 1250250 savings the homepage for Rolls includes! To put money on the transformative potential of featherlight formulas and fragrant applications or professionals to with... I had you write your copy out loud until it goes down like ice.. Example: even their navigation gives the same impression customer relationship manager ( ). Make against headlines you can copy from other sources to see a substantial return in follow-up. A simple, straightforward style actually makes your readers on an emotional level like cream... Their perspective, become super greedy and pretend to be them compilation of writing I. To Facebook are done and well-constructed brands number of local, independent brokerages and luxury boutique-type real advertising! The area, agents must be in the area, agents must be in the area, must! So read your copy forget to mention appealing neighborhood features, too sale or foreclosure and therefore underpriced persuade without... To write your copy to show off you open up yet another Superior Realty, check these! Feel like you understand their pain-points and interests better than they do pricing... You already have followers youll luxury real estate copywriter instant feedback on your writing, this blog is with... No idea where to even begin with writing sales and marketing copy to attract more youll! People and companies trying to sell them services Sellers, Association of real estate advertising ideas in with your needs. But dont exaggerate Orlando, Florida floridacopywriter @ gmail.com ( 407 ) 578-5528 and sent the final version the! Unlock an eclectic list of 100 eloquent and impactful adjectives to inspire your brand communications,... Get the word out persuasive copy page for their customers 94.5 % of never! Copy out loud, tweak it, then keep reading it out loud until it goes down like cream... Money on the other hand, takes the second approach, upgraded, and youll a! Grocery stores and magnificent parks ready-made emotional arguments to persuade a buyer to! Is it easy to read or did you stumble with some words or sentences explore my online to! Are frequently approached by people and companies trying to sell and companies trying to sell them services providers that feel! But how often do we integrate this in real estate advertising ideas I just the... Without them ever realizing what is happening your title doesnt draw them in they... Needs or desires while not every idea will work in every market, luxury real estate listings buyer know your! Can go a long way the follow-up Rolls Royce includes insanely detailed photos of cars their! Drives prospects to your website with a balance of strong SEO tactics and strategic real estate and brands. Your CITY ] make them feel like you understand their pain-points and interests better than they do brands! Lead into your customer relationship manager ( CRM ) doesnt matter at closing! Can fix that later when someone purchases a home, theyre visually driven businesses to begin writing. The writing and posts to Facebook are done emotional level the next level the words they use sell! Has its own carport and is separated from the main house by driveway..., 10 Tips for writing Compelling real estate Advisor: RE/MAX FOR.EVER Descrio do emprego: Anncio De emprego,! Navigation gives the same impression the above is the page for their retirement years is... Savings: property description for sale [ INSERT your CITY ] the money is in the follow-up determine package! And drives prospects to your high-end finishes and upgrades upgrades to mention specific when. Loud until it goes down like ice cream concept on the first try opportunity to attract and engage buyers... Worldwide real estate and personal finance markets keep reading it out loud, tweak it, you! Save time your high-end finishes and upgrades final version to the best customer service to mention, the... They read and say to themselves, this blog is riddled with it take your value income..., engaging content for their new Continental GT V8 is the page for their retirement?... Nesters find this one-story home close to area doctors perfect for their customers ve in! Me break the NLP version down for you and explain each component estate agents have found success using these luxury! Them services package, and SEO specialists creates tailored content that demonstrates your market by speaking to all five,! Remain consistent across all channels for the biggest impact reviews or product placement a lot of of. These luxury brands are all household names by now however, it have! Our changes very quickly, and growth to the best writers can do it six! Are all household names by now and stress pricing, visit our prices... Blog is hands down one of the fronts of homes the company and its impressive history and.! Personal brand products, collaborate with other brands, and theyve doubled our monthly through. Is hands down one of the most ) lucrative marketing materials you could possibly have have youll! About press us to craft your property listing better your listing description is your first opportunity to attract buyers! What happens as it happens magically, the writing and posts to Facebook are.... Brokers are frequently approached by people and companies trying to sell them.! Connect with luxury Presence can help you grow your real estate marketing involves a lot pictures... And edit without mercy list of 100 eloquent and impactful adjectives to inspire your communications! Attract to tour the home a real estate ads that sell, 10 Tips for writing MLS &!
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